Qualtrics: Authentication in Metadata


This guide explains how to configure secure access to Qualtrics surveys at Auburn University using Single Sign-On (SSO) and how to embed metadata to automatically collect user information. With SSO enabled, only authorized users—such as students, faculty, or staff—can access the survey, and they will be prompted to log in using their Auburn credentials. Embedding metadata fields allows you to capture details like name, email, or role without requiring respondents to enter them manually, streamlining the process and improving data accuracy.

Access Survey Flow

Qualtrics dashboard to start a new survey

Add an Authenticator Element

Survey flow for authenticator

Configure SSO Settings

Metadata fields in Qualtrics surveys

Position the Authenticator Block

positioning the authenticator block to the front of the survey

Use Metadata in Survey Question

To display captured metadata dynamically within survey questions:

piped data visible in question field

Save and Publish

By following these steps, you can successfully set up SSO authentication in Qualtrics and dynamically pull metadata for personalized surveys and advanced analysis.

For further assistance, please submit a ticket or book time with Biggio Tech if you would like to set up a training.